Gsk Launches gum disease awareness campaign, name parodontax daily Fluoride in kenya.


By Anthony Aisi

Studies shows that 1 in 3 people suffer from gum problems and the incidence is on the increase if no proper check-up is administered.

Through a gum disease awareness campaign, launched parodontax daily Fluoride in kenya. Parodontax is a tried and tested toothpaste with a long and well established history of 75 years of protecting gum health by helping to stop bleeding gums.

The fluoride toothpaste contains sodium bicarbonate and six natural extracts, it also contains fluoride to prevent caries and is recommended to be used twice daily, to keep gum and teeth healthy.

Studies shows that 1 in 3 people suffer from gum problems and the incidence is on the increase. Bleeding gums is the most common symptom of gum disease but it is often ignored by sufferers who instead find a way of coping with it.

Speaking at the launch on wednesday, GlaxoSmithKline consumer health care’s group product manager for oral health , Zippy Kalia said ” if you have bleeding gums, you will notice traces of blood in your toothpaste when brushing your teeth. We seek to make consumers with bleeding gums aware that they have an issue. Bleeding gums is usually the first sign of gum disease which if not treated could eventually lead to tooth loss.

“She also added that parodontax daily fluoride toothpaste is suitable for daily oral health hygiene especially for people with bleeding gums. It is not necessary to use additional daily toothpaste alongside parodontax daily fluoride. She urged health care providers to ensure that the patients do not ignore the ‘red alert’ of bleeding and inflammation of their gums and to inform them about the long-term implications of gingivitis, which could lead to irreversible gum disease and tooth loss.

GSK is targeting growth in the oral care market share with the launch of oral care products for various target masses. The company recently also launched Aquafresh ultimate which is a superior toothpaste that delivers whole tooth protection both above and below the gum line.

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