By Anthony Aisi.
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has confirmed that its global sales for the recently launched Samsung Galaxy Note II Smartphone have now hit the 3 million units mark, just days after Kenya launch
Just a month into the global launch of the new Galaxy Note II and barely a week into its local launch, Samsung Electronics has confirmed that global shipments for the new smartphone have steadily crossed the 3million mark.
Speaking in Nairobi when he confirmed the progress, Samsung Electronics East Africa Business Leader, Robert Ngeru, said that sales in Kenya, DRC, Uganda, Tanzania and Rwanda are also growing by the day. Within the region, Ngeru disclosed that the market has already absorbed more than 20,000 Galaxy Note II smartphones.
Such sales, he noted, have been driven by a positive uptake from the open market as well as the Mobile Network operators. “Against global sales, we are excited that the East & Central Africa region is making a significant contribution to the overall Galaxy Note II sales which further confirm the growing demand for Smartphones,” Ngeru said.
He added that the Galaxy Note II is a powerful smartphone that is sparking creative inspirations and selling at a faster pace than its predecessor the Galaxy Note, which was launched in January this year to open a completely new Smartphone category.
Since the first introduction of the GALAXY Note category, Samsung has continued to enhance and expand the GALAXY Note product experiences. This year Samsung introduced ‘Premium Suite,’ a software upgrade that provided enhanced user experience. With the Ice Cream Sandwich OS upgrade, Samsung offered innovative new features such as Shape Match and Formula Match. These provided users with features for organized expression in their personal and professional life.
The new Samsung GALAXY Note II, with the Jelly Bean Operating System, enables unique experiences in personalised and expressive content creation; making it the ultimate smartphone for on-the-go creativity.
The demand for smartphones, Ngeru explained is currently being fuelled by growing mobile data services usage on the local 3G mobile networks. With investments in new generation mobile phone technologies expected to reach the US$ 1.5 billion mark by 2015, Ngeru said that smartphones are outselling personal computers at the ratio of 4:1 in key African markets such as Kenya, Nigeria, and South Africa.
In September, Samsung expanded the category with the GALAXY Note 10.1, which has a 10.1-inch large screen, Multiscreen feature for ultimate multitasking, and a more natural S Pen experience with enhanced features for users’ productivity, creativity and learning ability. Further enhancing the GALAXY Note category, Samsung GALAXY Note II helps users unleash their inner creativity by letting them discover information faster, capture ideas, and express them in a more organised and efficient manner.
“In January this year, we launched the GALAXY Note, which opened a new category of smart mobile devices. The GALAXY Note II, will encourage users to ‘unleash their inner creativity,” said Ngeru. “With a perfect viewing experience and unique and differentiated features, users can discover information and capture their ideas faster, express thoughts freely and manage tasks more efficiently. For anyone who wants to be creative, expressive and unique, the Samsung GALAXY Note II will be the ideal device, allowing users to live a life extraordinary.”